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Volume 1, Issue 1
Journal of General Dentistry
Euro Dental Market 2017
December 07-08, 2017
DENTAL MARKETING
December 07-08, 2017 | Madrid, Spain
27
th
Global Summit and Expo on
Abeer Turkmani et al., Journal of General Dentistry 2017, 1:1
The role of communication in marketing relationship in dental patient’s loyalty
Abeer Turkmani
and
Samer Al-Mustafa
Damascus University, Syria
T
he communication is the basic in marketing relationship and it has a direct impact in customer by strengthening customer
relationships and building customer loyalty by talking, take care and make them feel as partner not just customers. The dental
clinics and centers had to increase the direct and the indirect communication due to increase competitive. Marketing relationship
aim to use media to strengthen customer loyalty, and use telecommunication and information technology to keep the customers, and
increase the quality of service by doing it with shorter time and strength the relationship with customers by all communication possible
ways. Collect data, contact dates, issues discussed with customer and the customer hobbies and interests. The paper concluded there
are statistically differences between communication in marketing relationship in customer loyalty, and it found the communication
in marketing relationship make customers to keep coming to the clinic.
Biography
Abeer Turkmani has completed her Bachelor of Business Administration at Damascus University Faculty of Economics. She is Director of Malek Dental clinics
and preparing master degree in marketing at Damascus University Faculty of Economics. She has published a paper in Al-Baath University journal. Her research
interest includes Dental Marketing, patients loyalty and Dental centers management.
khaled_turkmani@yahoo.com