2 / 2
Page 9
November 04-05, 2019 | Tokyo, Japan
6
th
INTERNATIONAL CONFERENCE ON GLOBAL HEALTHCARE
WORLD CONGRESS ON CARDIAC NURSING AND CARDIOLOGY
&
Cardiac Nursing & Global Healthcare 2019
November 04-05, 2019
Volume 02
Journal of Health Policy & Management
Health Pol, Volume 02
The importance of public relations & publicity: How it derives positive results for you
and your hospital
W
hen negative human behavior will actually strike; no one knows. Majority of those who walk through hospital doors are
either ill or visiting a sick one. The mood and sentiments of those visiting and seeking treatments are far from cheerful.
At the most vulnerable moment, one would choose to complain and steer anger amongst the rest to have their voice heard. Why?
Because they see themselves as the ‘helpless victims’, who have paid and are being treated but somehow did not get the answers
or results they wanted.
Imagine complaints and negative feedback hurled against the hospital. Who is supposed to handle them? Complaints against
Doctors? Nurses? On bills too high? About poor facilities? On delayed treatments resulting to death? wrong diagnosis? And the
list goes on and on. It’s major catastrophe!
Hence, it’s vital to have a PR / Communications person / department who stands on behalf of the Board / Hospital and play the
mediator, problem solver, calmer, role not just for the patients and their families but more often the media. Social media today will
help kill you in seconds!
The role of PR & Communications is HUGE in a hospitality industry. They will help make or break the hospital. Continuous
positive and active roles played via events and public involvements would garner positive publicity and good standing amongst its
patients and clients, and entire stake holders while one bad publicity not attended to, would go down into the books and be the talk
of the town for decades. The lack and loss of trust and confidence in the hospital or personnel would eventually affect the business.
Most hospitals today recognize and invest in PR and Communications as the role they can and will play is no less significant than
the medical personnel themselves. In fact, good PR rolls in confidence and revenue for hospitals today.
Biography
Aliyah is a MBA holder, majoring in Human Resources Management from Nottingham Trent UK, She is also a certified trainer and holds
the Professional Higher Diploma in Train the Trainer from American TESOL. In 2016 she was Honoured Doctor of Philosophy (PHD)
from International Royal Academy of The United Nations for her charitable efforts. She has over two decades of experience running the
MAA Medicare Charitable Foundation which runs two charitable arms the Heart Charity Fund and the Kidney Charity Fund. Her positive
and excellent PR and communication skills have helped raised millions for the charitable foundation, which continues to run 12 not for
profit dialysis facilities and the first charitable cardiac diagnostic and treatment centre. She is a speaker sought after for PR/ Publicity and
Communications in the Hospitality industry, while she focuses her training towards ‘Essential (Soft) Skills’, ‘SWOT’, PR and Communications,
Fundraising and Capacity Building. She has put Medicare on the world map by winning various International awards and the Gold award two
years running at the Hospital Management Asia for PR and Publicity.
e
:
aliakaren183@gmail.comDato’ Nur ‘Aliyah Karen
Medicare Charitable Foundation, Malaysia